Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

Last December, Google Analytics announced an alternative tracking setup by using a "parallel rail" to execute JavaScript, meaning analytics wouldn't slow ...

Is Your Google Analytics Code Up to Date? Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use ...

Installing Google Analytics into a WordPress-driven website is easy: copy the tracking code from your account and paste it into the theme.

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.