According to NielsonIQ’s December 2022 numbers, the Martini became the second most popular cocktail in the country, surpassing the Moscow Mule and falling just behind the Margarita. Riding that wave ...

Snopes readers asked our newsroom to look into a longstanding internet rumor that claims Kirkland-brand vodka sold at Costco stores is actually Grey Goose. Grey Goose has publicly stated that this ...

The campaign draws on the brand's French sensibility and encourages consumers to savour moments of pleasure instead of obsessing over productivity. GREY GOOSE will unveil new creative vignettes and ...

Forbes contributors publish independent expert analyses and insights. You can find me at the confluence of food, beverage and travel. This article is more than 2 years old. CANNES, FRANCE - MAY 10: ...

With Grey Goose VX, the French brand that launched a vodka empire, is literally turning to its roots. Its wine roots. The new VX is made with a small measure of precious cognac, resulting in a ...

ATLANTA - Entertaining during the holiday season can be stressful, but one simple hack can save you time and keep your guests happy—batching cocktails. Instead of playing bartender all night, you can ...

Embodying these classic elements of French terroir for a premium vodka caused no small amount of consternation among those spirits connoisseurs who had previously thought of France only as the home of ...

Grey Goose has unveiled its Essences line of vodkas that are infused with fruit and botanicals. Grey Goose said the line was “born out of a heightened desire for simple cocktails that are brimming ...

Putting your vodka in the freezer is a big mistake, according to the creator of Grey Goose, Francois Thibault. Thibault stipulated that keeping cheap vodka in the freezer would hide any "aggressive, ...