Wedbush analyst Alicia Reese said the ruling highlights a “conspicuous” competitive shift as Unity’s advertising business gains traction and could pressure AppLovin’s MAX take rate.

Target Price (Mid): ~$566Street Target: ~$497Potential Total Return: ~101%Annualized IRR: ~18% / yearWhat Happened?AppLovin (APP:NASDAQ) is fighting Unity Software (U) over data from its own ad ...

Unity Software Inc. U shares are jumping Thursday, moving in sympathy with Accenture after that company posted ...

The government-funded ads show just how much President Trump has been able to use federal money for his own aims.

In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data ...

AppLovin has filed for a temporary restraining order against Unity in the Superior Court of California in San Francisco, accusing its rival of harvesting data through Unity’s Ad Quality SDK without ...

Shares of advertising platform AppLovin’ (APP) are lower on Friday after a San Francisco Superior Court judge denied the ...

AppLovin (NASDAQ) shares dropped more than 5% in premarket trading after a San Francisco court rejected its request for a temporary restraining order against Unity’s Ad Quality SDK. Wedbush analyst ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

Romanian President Nicusor Dan nominates diplomat and former journalist Luca Niculescu as prime minister to end a prolonged ...

Unity has announced External Dependency Manager, an official UPM package for Android and iOS native library resolution. The move gives mobile teams a maintained replacement for Google’s EDM4U, with ...

The buying has continued for a second day, it seems. It’s turning Unity Software (NYSE:U | U Price Prediction) into a live test of what early engine support for a new virtual-reality headset is worth.