The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

Zuhair Lakhani ​is creating an army of AI influencers and flooding feeds with “propaganda campaigns.” What could go wrong?

U.K. influencer Brooke George says a man she met online repeatedly assaulted her in the UAE, according to an advocacy group.

Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, who have drawn an engaged following for their relatable storytelling, ...

Social media usually follows the generic perception of popularity: it places young faces in the midst of glamour, and rewards ...

Here's what to know about the two Texas-linked influencers who are turning viewers into dollars.

TikTok beauty influencer Mikayla Nogueira was rushed into emergency surgery after she passed out while filming a makeup video ...

Every successful content creator has one thing in common. They all started at zero. Zero followers. Zero brand deals. Zero ...

The Chicago-based TikTok star shares her journey to sobriety and hopes for claiming a place in the beauty industry.

VidCon 2026 welcomed content creator Michelle Phan into its second class of Hall of Famers, alongside Markiplier, Philip ...

Parents of young creators say the UK's planned social media ban for under-16s could affect teenage entrepreneurs and ...