The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

KFC's commercial, "All Hail Gravy," is part two of its "Believe" campaign for the U.K. market. The latest spot ups the ante on the cultish imagery and absurdist humor to reach Gen Z amid the ...

There are also demonstrations, product showcases, and Borah’s personal favorite, sampling what could be the next best KFC menu launch. “Sometimes, I think my role is to speak up and be the voice of ...

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. Posted 2022-07-18T18:20:14+00:00 - Updated 2022-07-19T16:14:16+00:00 ...

Conversational commerce must be a pillar of a brand’s Gen-Z strategy. Who is Gen-Z? Gen-Z consists of individuals born between 1997 and 2012 who are currently between the ages of 11 and 26.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. KFC is testing a chicken nugget aimed at Gen Z | | abc12.com Skip to main content ...

As we venture further into 2022, a new generation of consumers is poised to rewrite the playbook for successful brand engagement. Gen Z, the generation born between 1997 and 2012, began flexing ...

"We're targeting younger customers, like Gen Z and Millennials, who are interested in boneless chicken options," said a KFC spokesperson.

By Danielle Wiener-Bronner, CNN Business KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. Starting Monday, the chicken chain is offering Kentucky Fried ...