CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

SAVE OVER $20: As of Jan. 8, the Lego Disney and Pixar ‘Up’ House (43217) has been discounted to $37.99 at Amazon. This is ...

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

Lego retired its highly detailed Tree House in 2024, and Amazon is only retailer still selling the 3,036-piece model.