Sure, it's tempting to splurge on those viral makeup products you see on social media or pass by in your favorite beauty ...

A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

These days it seems like there is a dupe for everything. And that's because people want high-quality products but not the ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...

Shop top makeup dupes to shop when you're looking to save. We love splurging on our tried-and-true makeup products, but now and then we rather save some money and find a product that's similar and ...