Meet the winners of Bustle's 2025 Beauty Icon Awards for creators of the year: 9 TikTokers who carved their own must-follow ...

Social media experts say the latest influencer controversy shows users are growing tired of overconsumption and luxury ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

Sure, it's tempting to splurge on those viral makeup products you see on social media or pass by in your favorite beauty ...

Whether you're looking for a soothing hydrating essence or a more budget-friendly milky toner, here are the best dupes for ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Learn a quick and easy drugstore makeup look perfect for first-time users! This beginner-friendly back-to-school tutorial gives a natural, fresh look in minutes. #BackToSchool #MakeupTutorial #Drugsto ...

Rachael says with some of the dupes she "can't tell the difference" When Rachael Parnell heard Aldi was selling a new skincare range that looked similar to products from luxury brand Augustinus Bader, ...

When Rachael Parnell heard Aldi was selling a new skincare range that looked similar to products from luxury brand Augustinus Bader, she was "super-excited". She rushed to her nearest store to pick up ...

SIX in 10 Irish adults use cosmetics beyond their expiry or recommended shelf life, a new report revealed. Health experts warned Irish beauty fans of the dangers of using cosmetic dupes and revealed ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Here at Post Wanted, we love dupes. In 2023, ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...