You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

Profitability isn't about chasing new customers — it's about making the most of the ones you already have and streamlining ...

Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

Ben Chestnut, co-founder and chief executive officer of Mailchimp, a marketing platform for small businesses, has a mantra: ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Luckily, consumers seem to be pulling their weight. Seventy-two percent report that they go back to the same small businesses ...

Discover Pomelli, the AI marketing assistant from Google DeepMind, designed to help small businesses create custom content with ease.

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...