Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry.

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

This article originally appeared on Hoops Hype: Dwight Howard: 'Kareem could be considered one of the greatest, but he wasn’t ...

Cameron Brink is one of the WNBA's most marketable players, and she had a horde of brands pitching for her association with her NIL deals during her stellar college career.

Davis wore the heartfelt sneakers early on during the 2019-20 NBA season to pay homage to the most popular player in the team's history. Davis officially switched from wearing Nike Kobe sneakers ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

While Durant attended Texas and Booker attended Kentucky, both NBA superstars were seen wearing Oregon-themed sneakers during their game against the Portland Trail Blazers on Saturday. Booker was ...

Support your favorite NBA team or purchase a piece of memorabilia; a real basketball jersey goes without saying.

The NBA looks at soccer, particularly in Europe, very closely. The way clubs there have in-season tournaments was part of what convinced NBA Commissioner Adam Silver that such an event would work in ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...