French viewers will soon be able to watch TF1 on a new platform — Netflix. Billed by the U.S. streaming giant as a “new kind ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Netflix has teamed with TF1 to stream the French broadcaster's channels and content in a "new kind of partnership." ...

Netflix and TF1 announced a new carriage deal, which will see Netflix offer live broadcasts and on-demand content from the ...

TheStreet. Hey, what's on TV tonight? The question sounds just so 20th Century, reeking of rabbit ears and Ricky Ricardo in ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

TKO Group, parent company of WWE and UFC, has hired Dean Garfield as senior VP of government affairs. Garfield most recently ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...