Kobe Bryant's basketball shoes have long been a prestigious prize in the basketball world. Their rarity, price, ...

The Los Angeles Lakers legend always championed women's sports, especially in basketball and the WNBA. So it's the perfect match of awesome.

The Super Bowl champion Jalen Hurts was welcomed with MVP chants at Nike HQ — located in Beaverton, Oregon — after dining ...

The Los Angeles Lakers have produced numerous basketball legends who have successfully transitioned their on-court fame into ...

NBA personnel continue to share their thoughts on the Luka Doncic and Jimmy Butler trades, which will directly impact ...

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

When the Los Angeles Lakers pulled off a blockbuster trade that sent Anthony Davis to the Dallas Mavericks in exchange for ...

How Kill Bill inspired Kobe's Black Mamba persona during personal challenges, plus his legendary revenge games against Del ...

Throughout the game, a Lakers win, Doncic acknowledged neither one. Adam Pantozzi/NBAE via Getty Images HOURS BEFORE TIPOFF Tuesday night, Nike posted an ad in which a purple Regera changes its No. 77 ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

As if the showdown between the Dallas Mavericks and Los Angeles Lakers needed more intrigue, a Koenigsegg parked right outside Crypto.com Arena added another layer.

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić. This ...