Sonny Vaccaro, the man behind Michael Jordan's 1984 Nike deal, said that his friendship with Deloris Jordan is still intact ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history.

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Colin Kaepernick is staying ready and received big endorsements from NFL colleagues in a Nike ad posted to social media on Monday as he continues to hope for a return despite not throwing a pass ...

To discover the all-time worst athlete endorsements, check out "These Athlete Endorsement Deals Were Complete Disasters." With photos!

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

Nine of the world's highest-paid athletes in 2023 made more money from endorsement deals than playing their sports.

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and ...