Gear Patrol on MSN

Nike’s new shoes look utterly bizarre but what they do is even wilder

Forget super shoes that make you faster. Nike's newest footwear innovation might actually change the way you think.
Penn Live

Just Do It Collection returns with Nike’s new “Why Do It?” campaign

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...
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Nike Changes Iconic ‘Just Do It' Slogan to Win Over the Anxious Generation

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...