Similar to one of his teammates, Oklahoma City's star defender got to don his own custom pair of James Harden's Adidas shoes.

Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities ...

While sneakerhead culture will always be focused on basketball, running and tennis shoes, there is also plenty of love for ...

During Women's History Month in March, theScore is publishing stories that illustrate how women in sports lead, inspire ...

In a clip posted on X after the matchup, the highly rated Gamecocks star showed off her shoes, celebrating her affiliation with the Curry Brand while naming Golden State Warriors star Steph Curry and ...

Simmons, who joined the Clippers after the Nets agreed to buy out his contract last month, is looking to part with his ...

A by-the-numbers analysis of social media commentary for Hollywood's biggest night reveals that engagements with fashion ...

TCU women's basketball star Hailey Van Lith showed off some great custom sneakers featuring Kobe Bryant with a message that pushed her career forward.

When Isaiah Stewart of the Detroit Pistons heard Xero Shoes was making a basketball shoe, he had to know more. Stewart, now in his fifth year in the NBA, already owned 10 pairs of the brand’s ...

The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first basketball shoe, the X1, on March 26. Stewart, the Detroit Pistons' backup ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

As for Wright, it is probably time to start remembering the name. We have seen some other top-tier college basketball names this season, but it is mighty tough to beat a standout freshman named ...