In the days leading up to a proposed US government ban on the social media platform TikTok, American users have turned to another Chinese-owned app, Xiaohongshu.

With the looming threat of TikTok no longer being accessible in the USA thanks to a potential ban, people are wondering where they will go to get their fun, informative, and quick video hits.

Marcus Robinson, a 29-year-old fashion designer, created a Red Note account to share his thrifting adventures and promote his clothing company, P-13. He previously had accrued 21,000 followers on TikTok, and estimates that 40% of his brand’s sales came from that app. “I thought I was going to keep building and make a living ultimately,” he says.