Ahead of his appearance in the 2025 NBA All-Star Slam Dunk contest, Milwaukee Bucks forward Andre Jackson Jr. has landed a ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Before he represents the Milwaukee Bucks in the NBA Slam Dunk Contest, Andre Jackson Jr. has signed a shoe deal with Adidas.

In its latest earnings call, the Japanese sportswear label reported its highest-ever sales, operating profit and net income, ...

It is much easier to make a living without ever leaving your home. Here are 11 smart ways to get started and earn money ...

Pitbull ending partnership with Trackhouse Racing...Fox Sports, NASCAR to show Daytona 500 in VR...Daytona 500 start time pushed up due to weather.