This pretty posture-supporting bra includes an X-shaped back to help pull back shoulders and straighten the spine. Available ...

When four PureWow editors reviewed Soma’s Vanishing Unlined Perfect Coverage bra and swore it was the comfiest (and smoothest) they’ve ever worn, I was immediately intrigued. I mean, how often do you ...

Head to the gym in style with these comfortable looks! No matter what type of exercise you do, these outfits have a little ...

Corsets can give you an hourglass shape. But they can also bulge, pinch, and leave you gasping for breath. Here’s how to nail ...

CONNOISSEURS of all things underwear, Marks & Spencer have a new innovation coming to, not knicker drawers, but boxer drawers ...

RELATED: 7 Best New H&M Fashion Finds Hitting Shelves This Week. Also designed to let you untether yourself from ill-fitting ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber shared an inside look at Kendall Jenner's tropical island birthday bash. On Thursday, the Rhode founder ...

Kim Kardashian doesn’t seem to be in the mood to discontinue her streak of serving back-to-back fashion fits. Adding yet another fashion look to her impressive Instagram feed, the reality TV star left ...

For too long, style advice for plus size women has read more like a list of restrictions than inspiration. “No stripes.

When former First Lady Michelle Obama recounts her early interest in fashion, she tells the story of a trip to Sears with her ...

Breaking into beauty retail is no easy feat. But these Black founders are proving it’s more than possible with the right strategy and support.