Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

Southwest Airlines Co. (NYSE:LUV), the fourth-largest U.S. airline by revenue with annual sales of $27.5 billion and a market capitalization of $20.3 billion, is embarking on a series of strategic ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

Southwest shares rose 5.4% after the announcement but are only up about 4% year to date, a gain that is far shy of 29% for Delta Air and 43% for United Airlines . Elliott reiterated its demand for ...

For decades, the company made money even as other airlines stumbled and went bankrupt. But the carrier has struggled to adapt to changes in air travel. By Niraj Chokshi Reporting from Bellingham ...

Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors ...