After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. | After spending much of the year sloping steadily downward from ...

Television advertising has produced some of the most memorable moments in pop culture — but not all commercials have been well-received. Over the years, several TV ads have been banned for being ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.