Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but designated travel destinations can. Sweden wants to become the ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

In Sweden's Stockholm Archipelago, one travel writer finds a "gentle season where blueberries are still ripe, the water retains a streak of warmth, saunas are still firing, and the seas are almost ...

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...

When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

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