Sir David Beckham has announced the launch of his new 'passion project' after receiving his long-awaited knighthood.

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.

David Beckham has launched a new snack brand called BEEUP. It is inspired by his hobby of beekeeping, which started during the COVID-19 lockdown in 2020.

The company was co-founded by former soccer player David Beckham, and Shaun Neff, an entrepreneur known for brands such as ...

The former footballer, 50, declared himself 'immensely proud' on Friday as he finally received the honour after years of ...

BEEUP is a new fruit snack brand from David Beckham and Shaun Neff. The honey sweetened snack food is available in three ...

On Sunday, June 15, the proud mom of four, 51, posted on Instagram paying tribute to the father of her four children. In the ...

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown ...

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by ...

BEEUP, a line of fruit snacks with honey as a source of natural energy, launches today into the growing market for healthy ...

Sir David Beckham has launched a new 'passion project' business venture in a bid to add to his multi-million pound fortune.