Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a discontinued flavor.

The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition ...

Three new pastries enter the Bowl and vie to get eaten by the winning team, as selected by the Bowl's MVP CHICAGO, Nov. 18, ...

The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

The Pop-Tarts Bowl debuted with a bang last season with the "edible" mascot that emerged as the highlight of the game after being gleefully lowered into a ...

Tarts Bowl made waves within college football last season when it had a mascot that ended up being eaten at the end of the ...

This season’s unofficial mascot is good for more than just carving ... Every part of a beet is edible, so don't ditch those leafy greens and colorful stalks! They can be sautéed just like ...