Jaylen Brown, the one-time Cal hoops prodigy, was MVP of the NBA Finals in June but he had the rest of the summer off while four of his Boston Celtics teammates helped the USA win a gold medal at the Paris Olympics.

NBA champion Jaylen Brown shares his mindset for peak performance, how mental wellbeing shapes his game, and the inspiration behind launching his brand, 741.

Alex House is a sports journalist who covers the NFL, NBA, and MLB for ClutchPoints, providing a unique writing voice due to his in-depth knowledge of New York sports. Alex resides in Connecticut after receiving his journalism degree from the University of Rhode Island.

Boredom” and a desire to chart a new path for pro athletes prompted Jaylen Brown to launch his own sneaker brand.

That sort of leap is not very common, and Brown appeared close to being done growing his game to the untrained eye. But as we all know, he was often the Celtics' best player on Boston's way to hanging Banner 18 this summer.

Boston Celtics forward Jaylen Brown is investing in himself. The NBA Finals MVP passed on surely millions of dollars in endorsement money and just launched his own athletic brand, called 741.

Boston Celtics star Jaylen Brown recently announced his latest venture, a new sneaker and apparel company called 741. This coincides with his flagship shoe, the Rover, which Brown has showcased several times during training camp this week.

"It would be great for it to be successful. But even if it's not, who cares? I'm just kind of tired of seeing the same old things." The post Celtics’ Jaylen Brown created 741 brand out of ‘boredom,’ but hopes it can inspire other athletes appeared first on Boston.