It’s happening right now to beloved sportscaster Jim Fagan. Fagan died in 2017, but NBC is planning to give him his job back this upcoming season, per TheWrap .

Jim Fagan was the narrator for NBA on NBC from 1990-2002, ... NBC will use AI voice of Jim Fagan, who died in 2017, when NBA returns to network. Jordan Mendoza, USA TODAY.

The late Jim Fagan's iconic voice defined National Basketball Association (NBA) promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back from the dead using AI.. In ...

In the latest move, NBC Sports announced that it will use an AI-generated voice of former narrator Jim Fagan, who died in 2017 at the age of 72, for its NBA coverage and promotion when its new 11 ...

During the NBA on NBC’s 12 year run from 1990-2002, the broadcasts and promotional spots featured the voice of narrator Jim Fagan, who drove excitement around the games featuring stars like ...

Sometimes, nostalgia can be nice. Other times, it's simply a trap set by the biggest corporations in the world love to use to steal our attention and take our money. The latter applies here. NBA on ...

Before his death, Jim Fagan was a beloved figure of NBC's NBA broadcasts from 1990 to 2002. NBC Sports will be bringing some history to its upcoming NBA broadcast.

The late Jim Fagan's iconic voice defined National Basketball Association (NBA) promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back from the dead using AI.. In ...

When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.