Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

The Coldplay kiss cam scandal highlights the decline of concert etiquette, where viral moments overshadow the cathartic experience of live music.

Coldplay frontman Chris Martin is joining in on the viral kiss cam couple moment. On Saturday, during the first concert since the now-infamous video was taken, Martin jokingly warned the audience that the fan cam was about to begin filming.