DirecTV and Dish plan to merge, creating largest US pay-TV provider
The combination of DirecTV and Dish has the potential to generate cost synergies of at least $1 billion per annum. The merged ...
Daisy Expósito-Ulla on the thrilling evolution of the US Hispanic market
Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the Hispanic community revisit pivotal projects or turning points in their careers. ( ...
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
How CMOs can gain more influence in the C-suite
Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...
ESG policies—why brands should think twice about abandoning these principles
More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...
Inside Pepsi’s market share struggle and comeback plans
The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...