This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

What are B2B marketers getting wrong? They're not being commercial marketers. This blog tells you what a commercial marketer ...

For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...

SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape ...

Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and ...