EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

The co-founder of Ben & Jerry’s ice cream brand, Jerry Greenfield, is calling it quits on the company he launched in 1978 ...

The new-age ice cream brand has unveiled its first-ever brand campaign film, ‘Unlocking Emotions, One Chunk at a Time’, starring Kapoor. The film plays with his well-known deadpan expressions, placing ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and ...

BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

After an intensive jury process, 184 entries were shortlisted for the 14 th edition of SMARTIES India with careful screening ...

The association also named the new managing committee for 2025–26.