Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new ...

Rights include first founding partner status for the $800m transformation of Capital One Arena.

The Austrian Bundesliga (ÖFBL) has appointed Munich-based consultancy SN1 Consulting to an advisory role ahead of its next ...

Major League Soccer has taken a stake in OneFootball in a deal that will make the league's highlights widely available on the ...

LaLiga club FC Barcelona enjoyed record sponsorship revenue in 2023-24 but recorded an overall loss of €91m ($101m) due to ...

Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement ...

With England's tour of Pakistan starting in just six days, pay-television broadcaster Sky is expected to secure media rights ...

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights ...

Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League ...

DirecTV today (Monday) agreed a deal to buy EchoStar's video distribution business, which includes rival Dish TV, a move that ...

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business ...

UK commercial broadcaster ITV has signed an extension with Premiership Rugby to show live matches on linear television for ...