Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

During a historic four years as a swimmer for the Cavaliers, Class of 2025 alumna Gretchen Walsh etched her name into program ...

Get to know the average salary in AUSL, how it compares to previous professional softball leagues, and who owns the all-time highest contract in women’s softball history.

T he Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing ...

Texas Tech brought in 22 football transfers in what many consider a top national portal class. Most are highly touted players ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Stay up-to-date with the college softball transfer portal. Get the latest player moves, top transfers, and program updates in one place.

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...