Tiger Woods' Sun Day Red brand is off to a rough start after legal action was taken over an alleged 'hijacking.'

Tiger Woods' new golf apparel brand, Sun Day Red, is embroiled in a dispute over the alleged similarity of its trademark to an existing brand. Tigeraire, which produces a range of cooling products for athletics and industry,

A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes. The filing was registered with the U.S. Patent and Trademark Office on Wednesday Sept. 25.

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

Tiger Woods' brand logo 'Sun Day Red' is at the heart of a trademark battle, after Tigeraire (a company that manufactures cooling products) said Woods and Sun Day Red (SDR) has "unlawfully hijacked" its own logo.