Alan: Let’s get going. We’ve all had a chance to think of some fresh names for our new value-added membership service. The last time we met we talked about calling it Gold or Platinum: if it works for ...

Artifical intelligence has been shown to help generate ideas, but there’s a tradeoff, according to a new study out of the Mack Institute for Innovation Management at the University of Pennsylvania’s ...

People who do not work in a “creative shop” (i.e., ad agency, public relations firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

During many brainstorming sessions, there are participants eager to share their unique ideas, but as the discussion unfolds, the louder voices dominate, and their thoughts get lost in the noise. We’ve ...

If you have been every stuck in a rut, trying to solve a persistent problem, where every traditional brainstorming session leaves you with the same uninspired ideas. You might be interested in a new ...

The time-honored tradition of the brainstorm serves as the crucible in which ideas are melded through the alchemy of collaboration and creative friction. This process, fundamental to everything from ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

The human mind is a complex system with billions of neurons that allow it to perform many functions, one of which is to think and generate ideas. Experts estimate that the mind thinks between 60,000 ...

As a creative thinker, sometimes ideas flow freely. But during those times you find yourself stuck as if you're walled in and no ideas can get through, there are some brainstorming techniques you can ...