"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront of fashion.

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

SI: USA Basketball has denied it, but do you still think your issues with Nike cost you a spot on the Olympic team? Jaylen ...

Shai Gilgeous-Alexander ‘s first signature sneaker began with a sketch not from a designer, but himself.

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Dawn Staley had her own signature shoe produced by Nike, named the Nike Zoom S5. Released in 1999, the sneaker embodied Staley's shifty play style and the mix of streetball flair. The "S" represented ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

The wife and oldest daughter of the late Los Angeles Lakers legend post his newest Nike basketball shoe, the Kobe 6 “Sail.” ...

The Jordan Luka 3 sneakers are lightweight and comfortable with an “IsoPlate” for additional stability and security. While ...

Indiana Fever guard Caitlin Clark has a knack for turning heads, both with her game and her footwear. Since her college days, Clark has been spotted rocking retro Nike Kobe basketb ...