It is a new advertising marketing method for commodity companies to use vloggers to endorse their products, and to influence consumers' attitudes and decisions. In view of this phenomenon, there are ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are in: the character of the speaker (ethos), the emotions of the audience (pathos), ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...

Ethos in advertising: Definition, examples, how to use. Introduction. The Greek word ethos means “character” and refers to authority and credibility. Ethos in advertising: Definition, examples, how to ...

Your browser does not support the canvas. The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in ...

The study of International Relations (IR) has traditionally focused on power, interests, and rationality, often sidelining the profound role of rhetoric in shaping global politics. Aristotle’s ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...