Many in Generation Z can justify shelling out $550 for a Coach purse but not dropping $15 for a Sweetgreen salad. The former is an investment that can look cute in countless TikToks, the latter is a ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Valentine’s Day has long been associated with lavish displays of affection like bouquets of red roses or fancy dinners with champagne. Younger people are shifting away from these classics though.

Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire.

From digital detox trends to wellness-first routines, Generation Z is redefining how America lives, spends, travels, and connects.

Index talks to young people around the world about free expression and censorship in an increasingly sophisticated online world ...

Comparison traps foster both jealousy and anxiety, especially in young people. A single act of altruism can work well to free them from this trap.

Millions, including Gen Z voters, cast ballots in the 13th National Parliamentary Election and July referendum under tight security.

While acknowledging that Gen Z is less religious than previous generations, Wilcenski, researched those bucking that trend, ...

A global wave of Gen Z-led protests have called for a fundamental restructuring of government and politics. Upcoming elections in Bangladesh and Nepal could offer young voters an opportunity for ...

Only 7% of Romanians allocate a significantly larger budget for Valentine’s Day (February 14) and Dragobete (February 24 - the Romanian celebration of love), while most view the occasions as symbolic ...

Gen X is like, ‘is it all about money’? Millennials are like, ‘where is the money’? And Gen Z is like, ‘what is money’?” That ...