Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What's App) and Google (the ...

Meta’s ambitious Metaverse project is causing tension among employees and investors who question its future. Discover what ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

All new videos uploaded on Facebook will soon be classified as Reels, simplifying how users publish visual content, social ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...