IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

"While some ads were later removed by Meta, most remained active during the investigation and appear to have bypassed the platform's detection systems," the outlet observed. The slogan first gained ...

Counterfeit Facebook pages and sponsored ads on the social media platform are being employed to direct users to fake websites masquerading as Kling AI with the goal of tricking victims into ...

The use of AI is disclosed in both ads, but experts question the ethics of using the technology and its effectiveness in getting their message across to voters. “I’m not surprised to see campaigns ...