IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Meta’s ambitious Metaverse project is causing tension among employees and investors who question its future. Discover what ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation ...

Nevada Attorney General Aaron D. Ford has joined a bipartisan coalition of 42 attorneys general urging Meta Platforms, Inc.

One of the challenges here is that we don’t really know frequency in real life – we only know it within specific environments, such as a Facebook campaign ... shaping the future of attention in ...

He said networks like Patriot Democracy exploit the fact that a single Facebook page can be connected to multiple ad accounts and user profiles, creating a complex challenge for enforcement.

Then, late last year, Meta announced plans to charge European users a $14 monthly subscription fee to access ad-free versions of Facebook and Instagram ... Collecting first-party data could be a ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Artificial intelligence-powered search engine Perplexity is in talks with brands including Nike and ...