Google’s new AI overview tool has “dramatically impacted” click-through rates, or CTRs, according to a new study by marketing ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Netflix unveiled it has more than 190 million monthly active viewers watching commercials on Netflix, as the streamer aims to ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Once a money-losing backwater, Google Cloud has become one of Alphabet’s fastest-growing businesses, powered by massive bets on AI and years of costly investment in data ...

What caused degradation across your favourite platforms and apps? One theory that has gained traction is enshittification.

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

Tech giant Google’s ($GOOGL) main challenge has so far been how to make money from AI without hurting its core search business. In fact, some ...

Microsoft has pulled this off while relaxing its grip on Open AI by, for instance, letting it use alternative sources of ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...