Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Young entrepreneurs are changing everything in franchising from training to marketing — and they're teaching older ...

During her remarks in a Senate hearing today, Senator Jeanne Shaheen scolded nominee to be UN Ambassador Mike Waltz over Trump's reckless cuts to foreign aid. Shaheen stated, "There's no coherent ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Smashburger cofounder Tom Ryan said focusing on generational trends when developing new strategies puts brands on a "teeter ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

After Zohran Mamdani’s success in the Democratic primary for New York City mayor election, Gen Zers explain their support for the underdog-turned-frontrunner.

Gen Z workers use AI to handle workplace conflicts, interpret communication and analyze interactions, reshaping their approach to office dynamics.

Why is Gen Z better at saving? Financial experts credit Gen Z’s ability to save more at a younger age to policy changes and technological advancements.

Home Family 11 Things That Make Gen Z Feel Proud But Seriously Embarrass Their Parents Yes, some of the things Gen Z proudly does can be cringe, but the kids are alright.

Gen Z shoppers fear being judged or canceled In the Lightspeed Commerce study, nearly 1 in 3 Gen Z respondents (32%) said they feared being judged for buying from the "wrong" brands.