Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

Looking further into social listening data, consumers have specifically requested this from KFC. We designed a product based on our consumers' demand; however, we saw an opportunity in utilizing the..