K-Beauty label Purito earns its stellar reputation with its SPF formula that is incredibly lightweight, easily absorbed and ...

Confused about K-beauty vs J-beauty? This article breaks down the major differences in routines, ingredients and skin goals ...

From the cleanser and SPF to the viral lip balm and transformative face mask, these are the seven products you need.

You deserve the decadence of having “water glass lips” and eating this pistachio butter straight out of the jar.

Innovation, experience, and expansion are the three overarching trends for K-beauty in 2026. Using data and AI, Lucie Shin, ...

From cleansers and moisturizers to snail mucin serums, here are 20 skin care travel sets and gift ideas starting at $15 that ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

Best Korean skincare products for glass skin, according to a beauty editor - From viral toners to popular SPFs, these K-beauty heroes will be your next game-changers ...

What if lasting beauty had less to do with products and more to do with the quiet habits we practice every single day? I’ve always been fascinated by how Korean women manage to have that almost ...

Experience So Much K-Beauty is now happening at an SM Beauty near you! Spot the featured displays and gondolas that put a ...

The allure of South Korean 'glass skin' trend is gaining popularity all across the Indian subcontinent. The radiant, poreless, and translucent complexion achieved from a particular K-beauty ritual is ...