NIO stock looks oversold vs business progress. Q3 2025 shows operating leverage, margin/mix gains and cost discipline guiding ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Tension: Marketers need clear guidance on where to spend next, yet most measurement tools trade transparency for convenience—forcing teams to trust whatever the vendor black box spits out. Noise: ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

With its powerful features, seamless integration with STAGE–Assembly's global operating system–and in support from META, the new marketing mix modeling app is set to redefine how brands approach ...