Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

School district mission statements tend to be fairly unremarkable, run-of-the-mill documents. They usually say something about preparing students who are equipped to thrive in the modern economy and ...

Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

Most entrepreneurs create a mission statement for their business. But do your consumers actually know what yours is? A mission statement, by definition, summarizes the values of a company and is the ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...