Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

Cameron Brink is one of the WNBA's most marketable players, and she had a horde of brands pitching for her association with her NIL deals during her stellar college career.

This article originally appeared on Hoops Hype: Dwight Howard: 'Kareem could be considered one of the greatest, but he wasn’t ...

Phoenix Suns shooting guard Devin Booker celebrated Steve Nash's birthday was a custom colorway of the Nike Book 1, ...

Las Vegas Aces superstar and 2024 WNBA MVP A'ja Wilson has had an extremely busy and exciting week. Last Sunday, she had her ...

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

Here’s a look at basketball legend and NBA superstar Michael Jordan.PersonalBirth date: February 17, 1963Birth place: ...

A'ja Wilson's official Nike sneaker line, A'One, has been revealed for the first time, and fans have a lot to say.

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...