And maybe, looking back, I was young. I was young, trying to figure out my game, trying to figure it all out. I had to run ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Golden State Warriors point guard Stephen Curry is auctioning his autographed player-exclusive sneakers on eBay for charity.

The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

If there was a female version of Kobe Bryant, USC Trojans star JuJu Watkins could be it. The way the USC sophomore plays is ...