Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

The streaming giant announced a deal on Wednesday to show live and on-demand programming from one of France’s television ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix subscribers in France will be able to watch TF1 channels on the streaming platform. The landmark deal — described as ...

Netflix has struck a landmark deal to show linear television for the first time with French TV network TF1, as traditional ...

Starting in 2026, the streamer's subscribers will have direct access to the French broadcaster's lineup of channels and ...

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, ...

Netflix has signed a historic deal with French broadcaster TF1 that will allow its users in France to watch live television ...

Netflix added Yahoo to its list of partners for programmatic ad sales ... “This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with ...

Netflix announced at Cannes Lions that it will distribute the channels and on-demand content of French commercial broadcaster TF1 to Netflix members in France, beginning next year. If successful, ...