Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

The streaming giant announced a deal on Wednesday to show live and on-demand programming from one of France’s television ...

Financial details weren't revealed, but the TF1 deal could prove a litmus test ahead of similar arrangements globally as ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Starting in 2026, the streamer's French subscribers will have direct access to the broadcaster's lineup of channels and ...

Netflix has signed a historic deal with French broadcaster TF1 that will allow its users in France to watch live television ...

Netflix has struck a landmark deal to show linear television for the first time with French TV network TF1, as traditional ...

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, ...

The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid ...

Netflix announced at Cannes Lions that it will distribute the channels and on-demand content of French commercial broadcaster TF1 to Netflix members in France, beginning next year. If successful, ...