Kobe Bryant's basketball shoes have long been a prestigious prize in the basketball world. Their rarity, price, ...

The Los Angeles Lakers legend always championed women's sports, especially in basketball and the WNBA. So it's the perfect match of awesome.

The Super Bowl champion Jalen Hurts was welcomed with MVP chants at Nike HQ — located in Beaverton, Oregon — after dining ...

The Los Angeles Lakers have produced numerous basketball legends who have successfully transitioned their on-court fame into ...

NBA personnel continue to share their thoughts on the Luka Doncic and Jimmy Butler trades, which will directly impact ...

How Kill Bill inspired Kobe's Black Mamba persona during personal challenges, plus his legendary revenge games against Del ...

Throughout the game, a Lakers win, Doncic acknowledged neither one. Adam Pantozzi/NBAE via Getty Images HOURS BEFORE TIPOFF Tuesday night, Nike posted an ad in which a purple Regera changes its No. 77 ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić. This ...

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond. Kobe Bryant's first Nike baseball collection is dropping in Los Angeles Dodgers colors.

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...